How to Create a Facebook Business Page in 8 Simple Steps: 2021 Version
Read Time- 8 min
Are you looking up to set a Facebook Page for your Business?
If your answer is Yes! Then you have come to the right place.
Hello there!
In this article, I'm going to share with you a step-by-step guide on How to create a Facebook Page for your growing business.
"A Facebook Page is really a powerful way to connect to the world and grow your business from scratch to top."
So, if you are not sure how and why you should create a Facebook Page then read on this article to create your own Facebook fan page in just a few minutes.
Why you need to create a Facebook Page for Business?
Creating a Facebook page allows more than 2.5 billion people on Facebook to discover your business, think about it, and get connect with it.
"2/3 of Facebook users across all countries surveyed say that they visit the Page of a local business at least once a week."
Since it is one of the most popular websites with more than half-a-billion daily active users across the globe, it helps you to find new customers and build good and long-lasting relations with them.
If you want to reach your business goals make your brand popular then it is the best plate to accomplish your desired goal.
Facebook page and ad formats are designed in such a way that it captures attention and prompt action to share your story more beautifully to others.
It is a free way to reach your audiences on their mobile and computers. Your page comes with many free tools and several features to achieve your specific goal in no time.
It is one of the biggest marketing tools available in the market. Even many big brands also rely on this platform for their business growth.
How to Create A Facebook Page for Business?
Before you can pursue your Facebook business page, you have to sign in to your own Facebook account. Yet, don't stress—the data from your own account won't be freely obvious on your business page.
So, if you already have a Facebook personal account, log in now, and start creating your business page.
Though, you don't have any Facebook account then make first(personal FB account) and then dive into making your business page.
Step-By-Step Guide To Create A Facebook Business Page
Step 1: Open Facebook(Sign Up)
Visit facebook.com/pages/create and enter your page name.
In this section, write the name of your business, brand or organization, or a name that suggests the type of business.
As mentioned in the above picture, I've used my blog name Burning Ball as the Page name.
That's why, for the page name, use your business name so more and more people get to know about your page and business and build a good relationship with you and your brand.
Step 2: Choose a Category
Choose a category that describes the type of business. For this, type a few letters or a word and Facebook automatically will suggest some options to help you out.
Facebook also facilitates more than one category option i.e. up to 3 for those whose business falls into more than one category.
Once you are done with this, below is the Description box where you've to describe your business, not more than in 255 characters.
Step 3: Edit Page Settings
In this section, you can edit your page settings like Name, Username, Description, Categories, and many more.
Filling out your business details is very important while creating a Facebook Page as it is the very first place where customers get to know about your brand and business.
So, go to Edit Page Info to fill out info about your business.
In this screen, you can find different sub-categories like:
- General- In this section, you can edit your Name, Username, and a description of the business.
- Categories- Next are the Categories where people find your page by choosing categories that represent your Page.
- Content- This section is very crucial for everyone because in this section one has to provide his/her contact details such as Phone Number, E-mail, Website Address, and Location.
- Service Area- If your business is physical (provides goods and services) then this section is especially for you. You have to make sure that your business location is marked correctly on the Map so that it is easily accessible to everybody especially to new customers.
- Hours- Next, update your business hours so search result shows if your location is open. Facebook provides many options such as you can set your business hours to Always Open or you can set Custom time according to your relevancy.
Through this, you build a relationship with your customers and also deliver services to them.
Step 4: Add a Cover Photo
Coming to the next, you have to add a Profile and a Cover photo to your Facebook Page.
You have to add Profile Image first. This image is something that appears to the top left of your Facebook Page. It works as a logo of your page.
So, instead of adding a normal random image as a profile picture, you should add a logo that tells more about your business.
For example, if you are a public figure(celebrity or a leader), as a profile image use your own picture instead.
You can use any image as a cover image but make sure whatever you add it should align and reflect more about your business.
Step 5: Choose a Suitable Username
People can search for @username to find your page easily. So, choose your username wisely as this is the way to tell people how to find you on Facebook.
Facebook supports username up to 50 characters, but I recommend you not to create a lengthy username. Username should be short so that people could remember it easily.
Limitations regarding Username
- You can only have one Username for one page.
- They can only contain alphanumeric characters(A-Z, 0-9) and periods(.)
- They can't contain extensions such as .com .net or any other.
- Usernames must be at least 5 characters long
- and many more...
Step 6: Add your about information
On this page, you can add a detailed description of your brand and business. This makes a more effective way to interact with customers as they come to know what your business offers to the customers(in detail).
So, feel free to update your about info by clicking on more option right in the middle of your page.
Facebook gives you the facility to write a description of up to 10,000 characters. Choose a suitable headline and a relevant story with fine photographs(optional).
Step 7: Create and Publish your first post
Now you are wondering about inviting people to come and see your page. Before doing this, first create at least one post with some valuable content.
The post could be anything related to your business like a photo, a link, a video, an event, or anything else.
And there you go!
Your Facebook business page is ready to publish an awesome post to the public and engage more customers.
Now Publish your Page and invite your Facebook friends to see your page. Also, tell them to give a review of your page. You can also use other channels like your Website, Twitter, LinkedIn, etc to publish your content.
Step 8: Add a Call-to-Action Button
A simple Facebook post might not be able to render what people are looking for on your page.
In order to provide full feature content of your business to customers, Facebook provides a great feature called the call-to-action button.
The precise use of the CTA button stimulates visitors to see your page, learn about it, download it, and contact you.
To add your CTA button, click on the blue button right to the down on your page that pronounces add a button, and choose the type of button you want. After choosing an appropriate category click on save.
If you own a website, then you can add a link in the button to make people visit your website so that they could find all relevant answers related to your business.
Tip: Promote Your Page On Your Website(additional)
If you want to engage more customers whether on your page or on your website, then you can promote your page.
Facebook provides you the facility to Boost and Promote your page without affecting or eluding any visitors from your page.
There is a plugin called Page Plugin with which you can easily embed and promote your page without losing any data or customers.
In my suggestion, you should create and publish at least 5-6 posts before thinking of promoting it on your website.
Conclusion:
Facebook is the best plate to grow your business and build a nice pack of effective customers.
You just need to create a Business Page on Facebook because of its vast number of users (more than 2.5 billion monthly worldwide).
It's simple to use, manage, and promote your post on Facebook Page to achieve your target goal with a lot of additional features.
What is your need to create Facebook Business Page?
Tell me your answer in the comment section below.
Share this article so that someone from your friends might get help.
Cheers!
Rahul Kumar
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