What is Push Notification and how is it different from Text Messages ?

You might have come across Push Notifications on your mobile application or PC.

But I only ask one thing to you that how effective do you use push notifications for your advantage?

To know the answer to the above question, read this article to the last.

Without wasting time further, let's dive into this.

What is Push Notification?

Push Notification is something that has the ability to engage more customers/users through an application or a website.

One thing to keep in mind, as a marketer, we should avoid going insane and make sure not to use this method too often.

If you use this to send notifications to the users unnecessarily, then this will make users mute your push notifications and even uninstall the application.

If you are still having doubts and are not able to understand it clearly, then let's get dive in and see the difference between PUSH NOTIFICATION and TEXT MESSAGE.

A survey shows that 50% of app users find Push Notifications annoying BUT it is also true that another 50% of people find it useful and helpful for them.

Push Notification V/S Text Message

Before moving to the differences, let us look at the similarity first.

Both the messages(i.e. Push as well as Text Messages) go directly to the user's device and look similar on their lock screen.

#Difference No 1:

To show up properly on the lock screen, the character limit of push notifications should be limited or less.

This is because there is no specific inbox like Text Messages to read the entire messages.

Push notifications of higher character limit could get cut off on the lock screen which technically lowers the Click-Through-Rate(CTR).

This is the REASON why push notifications with fewer words have higher CTR.

So, if you are a marketer, it's crucial to learn how to get your message across with a limited amount of characters.

You only have a few seconds to capture the user's attention, so instead of delivering all the nuts and bolts, try to highlight your main goal that is going to benefit the user most.

In this way, you can deliver your main goal to users and within a few seconds only.

#Difference No 2:

As compared to the Text Message it is FREE for the users to use.

Unlike Push Notifications, in the case of Text Messages, the company might charge you a big amount of buck for the messages you receive.

#Difference No 3:

Push Notifications are more TRANSPARENT than text messages because users get to know that message is coming from the application which is installed on his/her device.

Sometimes text messages maybe find as a SPAN since users get a lot of messages from random people or fake companies that try to manipulate the users to use their services so that they can charge from them.

But push notification does not work this way.

As mentioned by buildfire:

It gives you transparency about the services you can easily opt-in and opt-out of Push Notifications.

Conclusion:

Is it really worth using push notification to help your business and reach your customers?

Definitely.

So even if the user's phone is locked or the application is not open, then he/she can read the push notification.

You can send push notifications based on the user's location to add to the quality of your message and engagement.

But in the whole process, make sure to keep the user's MOBILE in mind while sending the messages for a better user experience and more click-through rate.

Now it's time to skyrocket your Business (using Push Notification).

Still have doubts?

Feel free to ask in the comment box.

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